Don’t let the title fool you. This is not “just another” on-page 皇冠crown娱乐官网登录 checklist with a plain list of on-page 皇冠crown娱乐官网登录 factors that you need to apply.
This is, in fact, a complete guide to all the crucial on-page 皇冠crown娱乐官网登录 factors that make up the difference between an average optimized page vs. one that is super-optimized for 皇冠crown娱乐官网登录.
When we say it’s the “ultimate” on-page 皇冠crown娱乐官网登录 checklist, we mean it!
For the purpose of clarity and convenience, we’re going to divide this checklist into three sections.
- Browser/SERP Based Elements
- Content Based Elements
- Technical 皇冠crown娱乐官网登录/UX based Elements
Yup, that’s right! We’ve got some technical 皇冠crown娱乐官网登录 elements here too. Strictly speaking, these elements are not a part of your on-page optimizations. However, due to recent changes in Google’s algorithm, some of these elements now have a direct impact on your on-page 皇冠crown娱乐官网登录.
Let’s dive right in!
On-Page 皇冠crown娱乐官网登录 Checklist: Browser/SERP Based Elements
The first section we’re going to discuss is based on elements that have more to do with the browser and the SERPS (Search Engine Result Pages). However, due to their nature, these elements directly affect your on-page 皇冠crown娱乐官网登录. Let’s have a detailed overview of these elements.
The Almighty Title Tag:
The title tag is one of the few elements that the visitors don’t usually notice once they’re on your page, yet it plays a vital role both in your on-page 皇冠crown娱乐官网登录, and in bringing traffic to your website from the search engine result pages.
Your title tag is the first thing potential site visitors will see in the SERPS when they search for the keywords you’re targeting. The title tag, along with the meta description, can make or break your organic traffic.
Write a captivating, meaningful title tag and a short and sweet meta description, and you’re likely to get tons of organic traffic (plus a high click-through rate, which also happens to be a ranking factor).
The other major role your title tag plays is telling Google what your page is all about. You should ALWAYS include your target keywords in the title tag. It’s best to put the keywords at the start because it has more weightage from an 皇冠crown娱乐官网登录 standpoint.
Also, make sure to keep the length of your title tag under 60 characters, ideally under 55 characters. Longer title tags get truncated in the SERPs and result in a bad user experience.
Finally, make sure to write a compelling and intriguing title that people would be likely to click on. It is ideal to keep your target keywords in the beginning, but do not compromise on the meaningfulness of your title tag because good user experience always comes first.
Takeaway:
- Keep it short, sweet, and on-point. Make it enticing enough for people to click it.
- Ideal length is under 55 characters.
- Ideal place for keywords is right at the beginning of the title tag.
Fine-tune Your URLs:
URLs are also of great importance not only for on-page optimization, but for bringing traffic to your website as well. Make sure to always keep your URLs 皇冠crown娱乐官网登录-friendly, without compromising on user experience.
皇冠crown娱乐官网登录-friendly URLs are short and always include the target keyword, ideally at the beginning. Google has already told us that the first 3-4 words in the URL are given more weightage, so it’s best to put your keywords right there. Also, it has been observed by many industry experts that shorter URLs tend to rank better than longer ones.
Most content management systems, such as WordPress, will automatically generate URLs for your pages. Make sure to never use those and instead go for custom, seo-friendly URLs. Including the keywords in the URL also helps in driving more traffic as the potential visitors will know what the page is all about.
Takeaway:
- Keep your URLs short and on-point.
- Try using your keywords right at the beginning of the URL.
- The URL should be descriptive enough for people to understand what the page is about.
Leverage Meta Descriptions:
Meta descriptions are a SERP level element. They are the small snippets of text that appear below your title tag and URL in the search result pages.
Google has been telling us for a long time that meta descriptions are not a ranking factor; however, they do have an indirect impact on your website’s 皇冠crown娱乐官网登录. A well-written meta description will entice visitors into clicking your link, resulting in a higher CTR (click-through rate) which is a direct ranking factor.
It is always best to write honest and transparent descriptions that give the users a picture of what your page is all about. A good meta description is short yet descriptive. It usually begins with a call to action such as “Read”, “Learn”, and “Watch” etc. Such descriptions have greater chances of getting clicks.
It is an 皇冠crown娱乐官网登录 best practice to include your target keywords in the meta description. Google shows the keywords in bold text in the meta description when someone searches for those keywords. This assures the readers that the page is relevant to their query.
It is worth mentioning here that while meta descriptions can enhance your CTR, you should not never try deceiving either Google or the users by writing descriptions that do not properly define the page, or that are not relevant to the content of the page. If you do so, you may get a higher CTR but a higher bounce rate as well which will ultimately hurt your website’s 皇冠crown娱乐官网登录.
Finally, it’s best to keep your meta descriptions no longer than 155 characters. You can actually put in longer descriptions but Google usually truncates longer descriptions in the SERPs, resulting in a bad user-experience.
Takeaway:
- Although not a direct ranking factor, meta descriptions can greatly enhance your CTR (click-through rate) which is a direct ranking factor.
- Your meta description should be concise and should be relevant to the content of the page.
- NEVER use deceptive or irrelevant meta descriptions. Doing so will probably get you a higher CTR, but a higher bounce rate as well.