There was a time when 皇冠crown娱乐官网登录 used to be awfully simple and straightforward. In fact, in the early days of search engine optimization, all it took was for an 皇冠crown娱乐官网登录 Company to stuff keywords everywhere onto a page and get a couple of backlinks (from anywhere) and that was pretty much it. There was nothing known as keyword stuffing and bad/spammy backlinks. There was no distinction between the 皇冠crown娱乐官网登录 basics and advanced tactics.
Today, however, the scenario is entirely different.
There are now over 200 ranking factors that Google uses to determine where it will place your website in the search engine results. Moreover, Google now constantly updates its core algorithm throughout the year, which means 皇冠crown娱乐官网登录 Agencies will always have to be on their toes if they wish to maintain rankings.
While there are so many ranking factors that Google uses now, it is a well-known fact that some of these factors make a tremendous impact on your visibility, while others make a minor, if any, impact on your 皇冠crown娱乐官网登录 efforts
In today’s post, we’re going to discuss some of the factors that carry a high weighted from an 皇冠crown娱乐官网登录 perspective.
1. Easy to Remember URL
People are always short on time and want the name of the website easy enough to be remembered. Following the psyche of the people, the search engines also love websites with easy and simple URLs. Simplify your URL as much as possible and look for finer details. Once you have done that, your web pages will automatically have simpler URLs.
Tip: Google crawler likes URLs and website names with some keywords present in it.
2. Keyword Research
As the definition suggests, Search Engine Optimization is basically the art of using some specific keywords to improve the ranking of the website. Based on the definition, the next step is to search for the keywords that go well with your market of dealing and the keywords used in it. You must be thinking that you already know the phrases and keywords you want to be searched for but that is not enough. You need to learn the way users search and the combinations of words they use.
Tip: You should look for the keywords that have maximum searches and minimum competition. You can find both free and paid websites that can help you perform your keyword research.
3. Optimize the Content
Now that you have the list of your golden keywords ready in your hands, start placing them in the content nicely and naturally. When Google’s crawler comes to pay a visit to your website, it goes through the titles first. You need to play smart by using these keywords in the titles of your website’s pages. Place the keywords in the title tags and heading tags of your website. You can make as many headings on a page as you like.
Tip: Do not overstuff your web pages with the keywords as it will result in something called “keyword stuffing”, a practice that makes Google really unhappy.
4. 皇冠crown娱乐官网登录 Basics: Use Images
Images are an important part of a website as no website looks alive without them. Fortunately for you, images are also used for 皇冠crown娱乐官网登录 optimization. Firstly, save all the images you are going to use with 皇冠crown娱乐官网登录 friendly names. Secondly, while uploading them add the keywords in alt description text. It might seem extremely time-consuming and baseless at the moment but these small steps work towards the higher Google ranking.
Tip: You can get a graphic designer to get custom images and graphics done for you or you can use royalty-free photos from sites like pixabay unsplash. NEVER use copyrighted images.
5. Make Use of the Body
When you are done with adding keywords in the most prominent parts of the website, it is time to pay attention to the less prominent parts. Crawlers go for the keyword density on the website so it is better to add some in the body as well. Insert the keywords organically in the overall content of your page. You can decide to either place one keyword in each paragraph or once in two paragraphs. Once you are done, make sure to give it a good read to see if the keywords fit properly and nicely.
Tip : “Remember not to stuff your content with keywords. An ideal keyword density is from 2% to 4%.
6. Quality of the Content
While the images and theme are enough to catch the eye of the viewer, the content is the main thing to really keep them on your site. You must ensure that the content appearing on your website is of top-quality. It should deliver what the user is looking for, close to the keywords, and must give a clear idea to the reader about your products or services. If your content is not good enough to be indexed by the crawler, forget about having a good ranking.
Tip : When possible, go for long-form content. Long-form content means anything above 1500 words. Such content tends to rank better in Google and gives you more room for incorporating keywords.
7. Do Not Confuse Your Readers
After you have finalized the content of your website, ask few individuals to go through each page and give feedback. Closely analyze those feedbacks and find out if your website is conveying a clear message to the readers or is it confusing them? In the latter case, you need to have someone else write the content and repeat the same process until it is good enough to not confuse the readers.
Tip: Ask different people to give their feedback. It is always a good idea to choose people that are not from your own team or already have an idea about your products or services.
8. Get Rid of Redundancies
As explained earlier, it is good to add keywords to the content but stuffing it beyond a safe limit is harmful. You should try not to write the same thing again and again. Read your content and in case you find some words written in the same way, get rid of it as soon as possible. Moreover, do not copy content from other websites as well. If the crawler finds your website is with repeated data, it will not only bring it down but will penalize you for it too.
Tip: The repetition rule is the same for products as well. You must avoid copying the same description for the products as well. Make sure that each webpage has a different arrangement of words to offer to the crawler.
9. A Strong Sitemap
A sitemap is the tour guide of a crawler that helps it to understand the purpose of a website, provide keywords, and guides it throughout its journey on your website. For the new websites, it is extremely important and suggested by many experts but old websites can also make use of it. You can also prioritize the web pages according to your choice via sitemaps. You must have an XML Sitemap for your website.
10. Optimize Your Blogs
This is the most favourite part of many businesses. Almost every business in the world is aware of the power of the blogs and the magic 皇冠crown娱乐官网登录 friendly blogs can do. Now that you have a proper list of keywords and your website is properly 皇冠crown娱乐官网登录 optimized too, it is time to add the blogs section and write some blogs. These blogs should have the keywords placed organically in their body and headings. Also, pay special attention to the meta-descriptions as these lines will appear under your URL in the list of search results. This is the place that decides whether the user will open the link or skip it for good.
Tip: It is not necessary to add the same keywords in all the blogs. You can sometimes skip the old ones and try some new ones. Though it is said that the more the keywords, the better the ranking but avoid using same keywords over and over again.
11. The Magic of Robots.txt
You must be thinking that all parts of your websites would not b