Whether you’re absolutely new to 皇冠crown娱乐官网登录 or are someone who needs a quick reference guide, you’re in the right place. In this quick 皇冠crown娱乐官网登录 guide, we’re going to provide you with an overview of what is 皇冠crown娱乐官网登录 and how it works.
In a nutshell, here’s what we’re going to cover in this post:
- What is 皇冠crown娱乐官网登录 and how it works?
- How do search engines work?
- Areas of 皇冠crown娱乐官网登录
- Black Hat 皇冠crown娱乐官网登录 vs. White Hat 皇冠crown娱乐官网登录
- Importance of 皇冠crown娱乐官网登录 for businesses
- Things to remember about 皇冠crown娱乐官网登录
What is 皇冠crown娱乐官网登录 and how it works?
皇冠crown娱乐官网登录 stands for Search Engine Optimization which is the practice of optimizing specific elements of your website, with the goal of ranking high in the search results for products & services your business offers. An effective 皇冠crown娱乐官网登录 strategy can drive an enormous amount of organic and local traffic to your website and deliver exceptional ROI. We hope you find the basic principles of 皇冠crown娱乐官网登录 simple and straightforward. Should you have any questions after having read our post, feel free to contact us.
Let’s take a step back and try looking at the big picture to make sense of the above definition.
Say you have a website about healthy food recipes. Naturally, you want your website to appear in the top results when someone searches online for something like “healthy food recipes for kids”, or “healthy food recipes for weight loss”.
In order to do this, you need to make your website “search engine friendly”, a process referred to as Search Engine Optimization or 皇冠crown娱乐官网登录 for short.
Before diving deeper into how 皇冠crown娱乐官网登录 is done, it’d be helpful to first understand how search engines work.
How Do Search Engines Work?
In case you don’t know this already, there are literally billions of websites out there on the web. Search engines keep track of all these websites in a special database called “index”. When people enter search terms into search engines, the search engines scan their index and try to serve the best possible results.
So how exactly do search engines collect data about websites and build an index?
Well, search engines have special types of bots, commonly known as “spiders” or “crawlers” in the world of 皇冠crown娱乐官网登录. These bots have just one job: to constantly crawl the internet for all sorts of websites, and gather and submit their data to the index. This process is known as “crawling” and goes on round the clock. These bots constantly jump from site to site, following the links that go out from one webpage to another.
The bots are smart enough to gather information about websites during crawling, even if the sites are not fully optimized for search engines. This data is then submitted by the crawlers to the index. When someone searches for something on a search engine, it will scan its index and will serve the searcher with results that it deems the most relevant for the query.
皇冠crown娱乐官网登录 is an optimization process where you make enhancements to specific areas of the website’s structure and content. This optimization ensures that when a search engine bot crawls your website, it can easily figure out what the website is all about and can then index it properly.
The end goal of search engine optimization is to win the highest possible rankings in the search results for your target keywords. Higher rankings mean more traffic and potentially, more sales.
The Core Principles of 皇冠crown娱乐官网登录:
皇冠crown娱乐官网登录 has evolved over the years and has become much more complex and multifaceted than it was a couple of years ago. However, at its core, 皇冠crown娱乐官网登录 is based on two main principles. Generally, sites that are authoritative and relevant rank higher in the search engines.
Let’s try understanding what authority and relevance mean.
Authority refers to the trustworthiness of a given website. The more trustworthy a website is, the higher its search engine rankings are likely to be. Search engines take into consideration a number of different factors to determine the authority of a website. Some of these factors include the age of the website, the number and quality of links pointing to it, and the number and frequency of mentions that particular website or brand receives on the internet.
Relevance, of course, refers to how appropriate and connected your website is to a visitor’s query. Taking the previous example, if you a have a website about healthy food recipes and someone types into Google “healthy food recipes for breakfast”, your website has high relevance to the query.
皇冠crown娱乐官网登录 today is much more complex than this but it’s just to give you a basic idea of what 皇冠crown娱乐官网登录 revolves around and how it functions.
Historically, people have constantly abused the above two principles and have tried manipulative measures in order to trick the search engines and win higher rankings. These practices are referred to as Black Hat 皇冠crown娱乐官网登录 while its counterpart is known as White Hat 皇冠crown娱乐官网登录.
Before discussing White Hat and Black Hat, let us have a look at the different areas of 皇冠crown娱乐官网登录. These areas are:
- On-Page 皇冠crown娱乐官网登录
- Off-Page 皇冠crown娱乐官网登录
- Technical 皇冠crown娱乐官网登录
- Local 皇冠crown娱乐官网登录
This is perhaps the simplest area of 皇冠crown娱乐官网登录. You can easily understand and perform these optimizations even if you’ve never done it before. Just as the name sounds, on-page 皇冠crown娱乐官网登录 mostly deals with elements that are visible on the web page.
Let’s put this into perspective using our previous example.
Let’s say on your website, you have a page about “healthy food recipes for breakfast”. In order to implement the on-page optimizations for this page, you would have to use the target keyword (healthy food recipes for breakfast) in a number of places including the title tag, URL, and in at least one of the headings on the page.
In order to take the optimizations a step further, you’d use the keyword in the meta tag, as well as in the ALT tag for any images you have on the page. Furthermore, you’d use the target keyword (and some of its variations) throughout the text on the page.
On-page optimization is typically the first step in implementing an 皇冠crown娱乐官网登录 strategy for your website. For a comprehensive list of on-page 皇冠crown娱乐官网登录 factors, check out our on-page seo checklist for 2019 .
You guessed it right. Off-page 皇冠crown娱乐官网登录 is the exact opposite of on-page. These optimizations take place outside of your website. Off-page 皇冠crown娱乐官网登录 basically boils down to three factors:
- Site Trust & Authority (links)
- Brand Mentions
- Social Media
Site Trust & Authority use to be determined by the number of backlinks, the more backlinks pointing back to your website, the higher you ranked, regardless of spamminess and quality
Today, the emphasis is on quality and relevancy. If you have plenty of irrelevant or low-quality links pointing to your website, Google and other search engines will actually penalize you instead of ranking you higher.
In order to win with off-page 皇冠crown娱乐官网登录, you are going to need relevant, high-quality, and ideally, authoritative backlinks pointing to your website.
Social media also plays a great role in your off-page optimization efforts. If your website is frequently shared on social media and receives traffic from social platforms, it gives you an 皇冠crown娱乐官网登录 boost.
Finally, brand or website mentions also help in your off-page 皇冠crown娱乐官网登录 efforts. The more mentions your brand or website receives across the internet, the more search engines will deem you as a trustworthy and reliable website.
Technical 皇冠crown娱乐官网登录 wasn’t even a thing until a few years ago. However, with the constantly changing 皇冠crown娱乐官网登录 landscape, technical optimization is becoming more and more important to consider.
Technical 皇冠crown娱乐官网登录 deals with the structure and architecture of your website. It deals with advanced topics such as sitemaps, website speed, redirects, and crawlability of your website.
Frankly speaking, technical optimizations are not beginner-friendly and take time to understand and implement. However, they’re well worth the hassle because having these optimizations in place makes all the difference between an average optimized website vs. one that is supercharged to rank higher.
Local 皇冠crown娱乐官网登录, as the name suggests, deals with the optimization of your website to appear in results for searches/ search maps that have a “local intent”. It is quite different from your standard 皇冠crown娱乐官网登录. Local 皇冠crown娱乐官网登录 is meant for businesses that intend to rank in specific geographical areas rather than national rankings.
Generally, the scope of 皇冠crown娱乐官网登录 is on a national level, i.e. websites are optimized to win rankings for specific keywords throughout a given country. Local 皇冠crown娱乐官网登录, on the other hand, focuses on enhancing your website to rank it for local searches. Searches like “best restaurants near me” or “plumbing services in [location]” have a clear local intent.
Based on the type of your business, you might need to focus more on local 皇冠crown娱乐官网登录 than the standard one. According to Google, almost half of all searches have a local intent . If your business operates in a specific geographic location, it’s best to optimize your website for local search.
Local 皇冠crown娱乐官网登录 focuses on “localizing” your website. That means, including the name of your city or area throughout your website. You’ll also need to claim your business listing on “Google My Business”, as well as on other prominent directories.
Finally, you’ll need to win lots of citations and reviews online. Citation simply means a mention of your business NAP (Name, Address, Phone) anywhere on the internet. The more citations you have, the higher you’re likely to rank in local searches. Reviews also help in winning you higher rankings for local searches.
Blackhat vs. Whitehat 皇冠crown娱乐官网登录:
Blackhat 皇冠crown娱乐官网登录 refers to deceptive and manipulative practices or short-cuts that some webmasters use to manipulate their way to higher rankings. Some of these practices include questionable or poor quality backlinks, link farms (networks), and keyword stuffing which is the practice of excessive keywords in the body of content.
While these methods worked well till a few years ago, today these methods don’t help at all. And even if they do, that effect will last for a very short time and you will eventually end up getting your website penalized by search engines.
You need to be aware that search engines today have grown much smarter than you would think. Almost all search engines, particularly Google, have introduced stringent penalties for websites that are found to be involved in deceptive 皇冠crown娱乐官网登录 practices.
Whitehat 皇冠crown娱乐官网登录 refers to the 皇冠crown娱乐官网登录 best practices that are recommended by search engines and industry experts. We’re not going to drill down into the details of Black Hat vs. White Hat 皇冠crown娱乐官网登录. The only piece of advise we have for you is to focus on building websites with high-quality content and to optimize your sites only using White Hat 皇冠crown娱乐官网登录 practices.
Importance of 皇冠crown娱乐官网登录 for Businesses:
We’re living in the digital age. Having an online presence is of utmost importance today for any type and size of business. And once you build an online presence by having a website, the first thing you need to do is 皇冠crown娱乐官网登录.
A proper optimization will drive traffic to your website from the search engines, resulting in more sales of your products and services. Regardless of the industry, you’re in and the size of your business, you can damn well bet that your competitors have a website are utilizing 皇冠crown娱乐官网登录, at least to some extent.