Schema Markup and Rich Snippets are becoming vitally important and popular among 皇冠crown娱乐官网登录 experts. They have a major role in helping search engines index your website. Therefore, we can’t emphasize enough the importance of those in driving quality leads to your website and turning them into customers.
Still, only a tiny fraction of websites are currently using it.
That may be due to many reasons, but the main one is obvious — they don’t understand the real value they’re missing on by not using schema markups.
In this article, we’re going to show you how you can implement structured data into your website, use it to create Rich Snippets, and eventually convert more leads:
What is Schema Markup?
Schema Markup is a type of data or code that’s added to your website to help search engines understand the structure of its web pages.
When implemented correctly, it will drive more leads to your website and convert them into customers.
It’s inserted your web pages to help Google and other search engines understand the underlying structure of your website and know what data to show in search results.
Schema Markups improve the display of your results on search engines — which in turn leads to saving your potential customers time, enriching their experience, and making them more likely to visit your website.
Without it, a website is a pile of meaningless text because crawling spiders can’t clearly tell a page title from its description or it’s author’s name.
For example, when a user types in a term related to your website, Google will know what information display from within your website.
It will then pull that data, display it in specific elements, and organize it into an eye-catching snippet that’s more likely to get clicks and drive more potential customers to your web pages.
What are Rich Snippets?
In addition to the usual data (Meta Tag, URL, and Description) that search engines pull, a Rich Snippet will include structured information that was pulled from your website.
The term “Rich Snippets” comes from snippets that are richer with additional content. A rich snippet is more noticeable among regular snippets and therefore has higher click-through-rates.
Here’s an example of a normal snippet:
And here’s Rich Snippet result:
If a business owner who needs our services is looking for reviews for our agency, they can see from this result that the page has reviews within it.
There are various types of Rich Snippets (depending on the type of data the page contains).
For example: Business pages, Article pages, review pages, etc.
Structured Data Examples:
Besides reviews, there is a long list of Rich Snippets Google can create using your website data.
Here are some of the most popular ones:
Featured Snippets for articles are created with a specific Schema Markup that shows a lot of information from the blog post. For example, your specific Snippet can display an image with a short description and a title.
Featured Snippets are popular because they appear at the top even if your result isn’t ranking the first on the page.
They also give the user a reason to trust your website after you provide them with the initial piece of information they were looking for.
This type of markup shows key information about products on your website.
Some of the information may include ratings, reviews, price, quantity, image, description, etc. (Depending on the markup you created and your website structure.)
Organization Markups provide important data (logo, name, images description, etc) on an organization or a business.
The Top stories Snippet is mostly used by large news websites and media outlets to keep Google News updated with the latest trends.
(It shows recent articles with images and titles.)
Markups are a great solution to let your potential customers know about upcoming events on your website. You can display details such as the date, event name, location, description, and a call-to-action in one text.
Rich Snippets for recipes contain a lot of essential information like user rating, preparation time, calories, a short description, images, etc.
If your business provides meal recipes, this markup would be a great feature to add to your website to make your search result stand out more.