If you want your content marketing efforts to be successful, you have to do keyword research; but with all the overpriced and complicated tools online, things can get tricky for you and your business.
Google offers an easy fix to that problem! The solution has always existed and it’s what all keyword research tools online rely on to come up with data.
In this post, we will show you how to use Google Keyword Planner to perform keyword research. If done properly, this can boost your 皇冠crown娱乐官网登录 results and save you thousands of dollars each year.
What Is Google Keyword Planner?
Keyword Planner is a free keyword research tool by Google. It was created to help webmasters and advertisers plan their PPC campaigns and get a better insight into what their potential customers are looking for.
Keyword Planner is also widely used by content creators and 皇冠crown娱乐官网登录s in keyword research. It helps with finding topic ideas and lucrative search terms and phrases.
Most keyword research tools use Keyword Planner to extract their data and show results.
How to get a Google Keyword Planner Account?
Getting a Google Keyword Planner account has always been free. It comes as a tool within the Google Ads dashboard.
First, go to
Google Keyword Planner
.
You need to a Gmail account to use Google Keyword Planner.
If you already have one, click
Start now
.
You will be taken to a page where you can create a new campaign.
Google Keyword Planner is often used by advertisers to help them prepare for campaigns. Thus, you will be asked to create an ad and spend some money on it before using the tool.
But, if you’re just starting with Google Ads, and this tool specifically, click on Create an account without a campaign .
You will get to access Google Keyword Planner without having to make an ad investment and gain the same insight as someone who is utilizing paid search initiatives.
Make sure you enter the right business information here.
Then click SUBMIT .
If you see this page, then your account has been successfully created.
You can start using it right now.
Click on EXPLORE YOUR ACCOUNT to go to the main dashboard.
How to Use Google Keyword Planner?
Now that your account is successfully created, you will see this dashboard.
For this guide, we are only going to utilize the Keyword Planner tool.
Click on
Tools
from the header section.
Then under planning, click on
Keyword Planner
.
You have two options when using the tool — discover new keywords and get search volume and forecasts
Each option has some unique features but they both have many similarities and use the same data.
Discover new keywords:
This option generates new keywords and topic ideas to help you expand and cover new areas in your content.
For example, you can enter up to 10 keyword ideas and generate thousands of results that you can use in your articles and webpages.