Google has recently launched in Canada the new Google Guarantee Program that’s intended to help businesses and customers do business.
Although still in its first year, the program has become very popular among local service providers. Everyone is trying to get in and get a Google Guaranteed badge.
Hence, in today’s article, we’ll share with you what the Google Guarantee program is, why it is important to your business, and how to apply for it and get accepted.
Let’s get started.
What is the Google Guarantee Program?
The Google Guarantee Program is a new service that helps both customers and business owners establish trust more easily and speed up the work process.
Local businesses have to match some criteria to be officially qualified for the program. Once approved, they’ll have a Google Guarantee badge appearing next to their information in search results.
This feature was first beta-tested in the United States and recently became available in Canada. It currently covers locksmiths, plumbers, and heating and ventilation and air conditioning (HVAC) operating in the Toronto and Vancouver areas.
However, there’s a possibility of it expanding to cover other types of services and different places in the world.
Why Do You Need the Google Guarantee Badge?
For your local small business:
The guarantee badge means that you’re eligible to get high-quality customers when advertising through Local Services ads.
It’s a certificate by Google that you’re qualified and trustworthy at what you do.
An approved local business appears first in the results. And when nearby customers search for a service provider, they’re more likely to trust and hire it to handle the job.
For your customers:
It means that your time and money will be safe by hiring a business that holds a Google guarantee badge.
Because even if they’re not satisfied, Google offers a solution. Customers are offered a 2,000$ (CAD) money-back guarantee if they happen to be unhappy with the job.
As a consequence, this program better than any other app or advertisement websites.
Is the Google Guarantee Program worth it for Small Businesses?
First of all, it’s Google we’re talking about here. Google search and YouTube is the go-to place when looking for solutions to any problem.
If you’re an online consumer who has been using Google for decades, you already put all your trust in their products.
Also, the Google Guaranteed badge will put you higher in comparison to other unverified businesses — which can be a huge game-changer for your business.
So, the return on your investment is guaranteed. You only have to maintain high ratings and positive reviews on the services you’re providing.
How to get into Google Guarantee Program?
There are certain steps that you need to complete and criteria that you have to match before getting accepted to have the badge.
Set up a Local Services ads Account
If your local business is eligible to have a Google Guarantee Badge, you can start applying for it right now.
First of all, set up an account for your business at Local Services ads .
Create your account and complete your profile, and we’ll begin the second stage of the process.
Then we’ll begin the second step.
The complete process of getting a Google Guaranteed Badge consists of:
- Getting your first Google review.
- Setting up your billing and budget.
- Sending proof of insurance.
- Completing your background check with Pinkerton
You’ll receive an email from Google shortly where you can complete the verification process.
Click on Get Started , and you’ll be taken to your account.
You’ll see this box in your dashboard.
And just below it, you have a list of the steps you need to complete to get a Google Guaranteed badge and go live with your ad.