How 皇冠crown娱乐官网登录 Has Finally Collided With User Experience
Google started as a basic search engine using exact match keywords and backlinks to sort out results. But as years went by, the weaknesses of that approach were pretty obvious.
Anyone could trick such algorithms into giving them higher rankings they don’t deserve. So that was a huge drag on both Google and its loyal users who needed quick, accurate answers.
As an ultimate solution, Google needed to base its judgment on user experience. It had to know what real-time users think of its’ results and how they interact with them.
Two decades of work and insane progress later, we’re starting to get there. Finally came the day that we see Google relying on user experience to return accurate results. And with the help of Google Search Console, webmasters can measure basic UX elements and improve them overnight to get better 皇冠crown娱乐官网登录 results.
Sounds complicated?
Don’t worry!
I’ll break down everything you need to know about Google and user experience in the rest of this article. I’ll also share with you the most important UX factors and how they influence 皇冠crown娱乐官网登录.
Let’s dive in.
Google Prepares to Launch Page Experience Update
The new Google Page Experience Update will bring great improvements to Google’s ranking algorithm. That, along with many other user-based data, will allow the search engine giant to rank results based on user interactions and behavior.
That’s a great win for both Google and end-users. Simply because, from now on, search results will rely more on user experience instead of backlinks only.
Now, let’s get a few things clear:
Backlinks have always been one of the top-ranking factors for all search engines. And they’ll never lose their effectiveness since they count as genuine votes that tell Google which sites deserve to come at the top.
But in recent years…
Google’s vision has shifted rapidly towards on-site signals that accurately reflect a user’s experience on any website.
In the past, perfecting your on-page 皇冠crown娱乐官网登录 and building a few backlinks could earn you a top spot for any high traffic keyword. But, what was often missing is a flawless experience to the user landing on your page.
Soon enough…
Google noticed that most of its top-ranking sites don’t stand up to the user’s expectations. It was either pages offering irrelevant content. Websites that took too long to load. Or designs that were too sloppy and unresponsive.
Google had to develop new metrics to detect those deficiencies and rank sites based on them. Which paved the way for the new Core Web Vitals to be developed.
By combining that with bounce rate and other key conversion metrics, Google can tell whether a user is having a positive experience browsing your website.
For example:
- If a user stays for long enough on a page they visited via Google, it means the content has answered their query.
- Visitors that spend more time on a website browsing its different sections prove that the whole site is relevant.
How Page Experience Has Many Angles
If we were to ask 20 web experts about the definition of user experience, we’d have 20 different answers. So, it’s really hard to come up with an an-inclusive, final answer.
But the interesting part is that, by combining all answers, we’d get a lot closer to a more complete definition for UX.
In my experience, here’s what makes up user experience:
1- Conversion Optimization
This one is often overlooked. Yet, it remains one of the most important factors that Google uses to assess user experience.
The first thing you should know is this:
Google bases its judgments for user experience on buyer intent. It looks for specific actions taken by the user to determine if they’re getting closer to the final goal.
For example, a prospect that:
- Converts by purchasing product or service
- Signs up for a newsletter to receive new offers
- Contacts a business through an online form
If any of these actions are taken, Google will categorize such users as moving closer to the final stages of the buying cycle. The prospects are interested and have found the answers they were looking for.
Thus, Google can assume that the site simply does what it was made to do. So, it deserves better rankings and more exposure from your target audience.
Setting the right conversion rate optimization metrics helps you convert more prospects. But it’s also important for 皇冠crown娱乐官网登录 as that allows for a closer look into user behavior and how you can improve it.
2- Bounce Rate
Bounce rate is one of the oldest ranking factors and also one of the most underestimated ones. Many 皇冠crown娱乐官网登录s minimize its importance because they believe it doesn’t affect SERP rankings by much.
But the truth is:
Bounce rate is a major signal for Google, especially when it depends directly on the search query.
Just think about this for a second…